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Bachelor of Science in Business / Marketing

The University of Phoenix offers the Marketing major to provide students with the necessary skills to successfully manage the marketing of an organization or business. Creative, analytical, and leadership abilities are emphasized in this major.

A large number of current marketing topics, skills and issues are explored in the program, including: buyer behavior, sales management, advertising, marketing research, and international marketing. The graduate will learn to identify customer needs, communicate information about products and services to current and potential customers, ways to market your products and services, and how to price them. He or she will also learn how to take advantage of the growing demands of the international arena, and how to address different cultural issues. Your courses will explore the preparation, implementation, and evaluation of budgets, along with the application of research information to marketing plans.

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